The company is an established promotional products company that traces its origins to 1983. After a four year stint in the Wisconsin Governor's office, Sue Kaestner and a friend formed a company to assist political candidates promote their ideas and themselves. Almost immediately, the client base expanded to include non-political organzations. Today, The WIDGET Source provides promotional products and advice to businesses, not-for-profit organizations, and government agencies, both large and small, with local, state, regional and national presence.

Our philosophy for selling promotional products is simple: help our clients find the right product to communicate the right message to the right audience. Sometimes the message is lost because its presented on an inappropriate item, such as handing out coffee in disposable styrofoam cups imprinted with "Reduce, Reuse, Recycle" (we've heard stranger ideas before). Not only is there a conflict between the message and the mechanism of delivery, the message is only seen once! Handing out beverages in reusable mugs made of renewable corn starch plastics would be more inline with the message and also serve as a repeated reminder to "Reduce, Reuse, Recycle". Whether you are trying to promote a product, service, or brand, choosing the best product for the situation helps maximize the effectiveness of your marketing dollars, something that's critical in today's economy.

This website incorporates an industry-leading search engine when you want to look for something specific, get a few ideas, or get some cost estimates for a project budget. There are showrooms that highlight products for specific situations, themes or occasions. We will from time to time post special deals from our manufacturers. Whether you spot the right item, see something that piques your interest, or just can't find what you are looking for, please call or email us. Our knowledgeable staff will provide you with all of the details and costs, and help you make the most effective use of your money.